Entries Tagged 'Social Media' ↓

The “real” tournament starts today, so my silly Web 2.0 one does as well.  I’ll start with the 16 competitors in the first “Company / Website” category.  Comments welcome!

(As noted in comments yesterday, some changes have taken place in the brackets due to companies being found ineligible.)

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I haven’t been a big fan of college basketball since my days in college, but I can’t resist getting a little excited when everyone starts talking about filling out brackets.  So in the spirit of the tournament and all the copycats it generates, I thought I’d produce my own bracket system … the buzzword-compliant “Web 2.0″ Madness!  With all the seriousness in the industry right now (and heck, in this blog) I thought a few lighthearted posts might be in order.

16 teams in each of 4 divisions, will face off head to head to yield one Champion.  Half the entrants are companies or sites, the other half are individuals.  I tried to avoid selecting individuals who are already covered by the companies they represent, and tried to avoid companies/sites which are owned by other entrants.  I probably failed on both fronts … sorry.  This is my first attempt at filling out the 64 competitors, including a really half-baked “ranking” in each division.  Trust me, it’s a mess.

Please hit me with some comments on who I forgot, who I should have left out, and why my rankings are awful. If you get your comments in in time, I can modify the brackets or re-order them prior to running the matchups. I’ll publish head-to-head competitions over the course of the next few weeks (or until I lose interest and get distracted by something shiny!), and hopefully I can crown a “Web 2.0 Champion” some time in April.

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(This same question is raised over and over in different contexts.  Though I’m talking about Facebook the discussion is clearly not limited in scope to that site.)

If you’re on Facebook, you’ve probably had to make a decision in the past year or two on whether or not to accept a friend request from a co-worker, perhaps even from your boss.  If you aren’t on Facebook, there’s a good chance you’ve overheard people talking about it, who are, and wondered whether you should be there.

If either of those describes you, the time has come.  Go forth and connect … and here’s why.

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“Everyone can be super! And when everyone’s super … no one will be.”

This quote from Syndrome, in The Incredibles, hits on an idea that’s been kicking around in my head for a few months now.  Whether on an individual or corporate level, lots of entities in the Web 2.0 world probably fit the “super” definition.  They are on the leading edge, engaging in customers, partners, employees, employers, and each other in exciting new ways.  There’s this feeling of being part of an “in club” when you meet up with a fellow employee who is also on Yammer, for example.  A feeling of camaraderie between two employees who connect on Facebook when nobody else on their team uses it.

There comes a time though when everyone’s in the club.  What happens then?
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I recently got an email from someone involved in the potential launching of a division-wide blog for a  big company.  He was asking about my demographics, basically about my experience with who reads corporate blogs, since my blog is corporate-ish (and I make no secret of my connection with EMC and occasionally blog about the company).  He was asking a solid question — who are his readers likely to be, so he can tailor his content accordingly.

Now, I don’t usually worry too much about that.  I write about general tech/corporate/management topics, and some people do read it, but I have yet to settle on a single topic just to better fit my audience.  I did try to answer his question though, and in doing so I realized I wasn’t telling him anything about web site demographics.

I was telling him about twitter.
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