If you’re clued in with twitter at all, you’ve heard of the “cisco fatty” meme. A user tweets about whether to take a job at Cisco they will hate, and Cisco responds on twitter, reminding everyone that Twitter isn’t private unless you make it private.
Yesterday Cheezhead posted another example, a sales rep for CareerBuilder whose tweets include cheering on the Bulls, commenting on America’s Top Model, goofing off at work, and hating her clients. By the contents of her tweets I’m guessing Miss Adriane doesn’t know she’s about to be used as an anti-pattern in effective Twitter use.
At EMC we’re throwing a meeting soon to talk informally about how we use Twitter, and help get those who are on the fence about using it to understand why we think it’s valuable. Because right now, CareerBuilder’s brand is suffering from their employee’s actions, and the employee’s brand is suffering as well. You spread enough negativity around and it will come back to you.
If you have nothing nice to say, don’t say anything at all (about your job … on the forever-archived always-searchable Internet).