Entries from June 2009 ↓

Go take a class!

final exam
Creative Commons License photo credit: dcJohn
Every once in a while, life gets busy and I completely neglect any attempt at professional education. The past few months have been like that for me, but I recently had a strong recommendation to attend a specific class here at EMC and did. In the process, I remembered why I enjoy them so much.

The trick is that it has nothing to do with the class. The material in the class is important in its own way, but there’s no shortage of information available to anyone who is looking for it. But these other benefits are much harder to come by: Continue reading →

Don’t waste your time blocking in Twitter

Spam wall
Creative Commons License photo credit: freezelight

I saw a couple tweets this morning which brought back to the surface something I’ve been thinking about for a long time.  I won’t link the user but here is one line:

“I block most new followers”

Their next tweet was about Twitter’s “block” feature having trouble, and they had this long procedure for getting around the problem.  They put a lot of work into just blocking a couple people.  I felt bad for this person’s wasted energy.

Let’s go over what Twitter is and how it works, to understand what I’m talking about.  I apologize for simplifying things, but this is close enough:

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Everyone works for PR

Have you read my disclaimer?  Over on the side of my page?  These are not my employer’s opinions, I don’t speak for EMC, EMC doesn’t speak for me, and so on?

That might protect EMC if I were to go off the deep end legally.  They might be able to fire me, disavow all knowledge of my actions, and prevent themselves from getting in too much trouble themselves.  But if I were to do something legal but just plain stupid, do you think that disclaimer would prevent the EMC brand from being damaged in your eyes?  Of course not.

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New webcasts: hosting, not talking

I got an interesting email last week from Rita Gildea-Bryant, part of the Thought Leadership Marketing group at EMC, about a series of webcasts they are going to be hosting soon.  Traditionally, our webcasts consist of EMC telling potential (or current) customers what they should be doing with our products.  This series is a bit different.  We’re hosting these webcasts, but we’re not doing the talking.

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Why work at EMC?

I sat down this morning to write a response to Scott Waterhouse’s post on the subject of why someone would want to be an EMC employee.  I had a few paragraphs written before I scrapped it and started over.  It’s not that I couldn’t write a nice lengthy post on the subject … it’s that I already have written several.

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More than a buzzword

As if working in high-tech wasn’t loaded with enough buzzwords, being exposed to the marketing and business end of things really ramps it up.  You can’t throw a recycled can over your shoulder without hitting the word “green” or “sustainable,” so I imagine there might be a bit of green fatigue out there greeting EMC’s 2008 Sustainability Report.  Still, I took some time this weekend to read the 61-page paper and came away even prouder of working here than I was before.  Tucci’s quote of “People, planet, profit” is a nice way to remind us all that while we exist to make money, all the money in the world doesn’t mean anything on its own.

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The power of the Big Idea

May 25, 1961: President John F. Kennedy tells the world that America will send a man to the moon within a decade.  July 20, 1969: Man walks on the moon.  Eight years.

The day after EMC World 2009 ended, I spent several hours touring Kennedy Space Center on Florida’s eastern coast.  It’s easy to take our space program for granted, but as I walked among the incredible reminders of the challenges and victories of the Apollo Program I couldn’t help but be moved.  The nation came together in pursuit of this Big Idea, thousands upon thousands of men and women combined their expertise and their passion and the result were honest-to-goodness human footprints on our moon.

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